Internet Marketing Albury is an
intricate matter, and as we come into 2016, people are in a mentality where
they reflect back on the year that was 2015, and try and work out what life
holds in store for them later. This is of course, challenging. You can
certainly never figure out what is around the bend, but if you find out the
vital parts of the past and look for trends you can get a better understanding.
This is specifically true for SEO. I hope to try and point out to you some of
the major patterns that have been coming out in 2015 throughout the Albury SEO
sector and the world. From this with any luck together we can try and figure
out where to focus our efforts, this will be particularly useful if you are a
local Albury business.
Think Local
This is the greatest developing trend and
it is going to keep boosting in significance. This means that if you are an
Albury company and you are looking for local clients, then this is fantastic.
Starting with the changes from Google Pigeon, we saw an arising pattern that
local Albury searches were actually ranking higher than business with national
headquarters, or even sites on the other side of town. Why? Because with local
searches people want to know what is near them! In 2016 this is going to grow
even more taking into consideration the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be surfacing even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
quickly growing in other countries and are beginning to emerge in Australia and
it won't be very long before they gain appeal in Albury.
Mobile wallets
Society is getting more and more used to
having around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other fast
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 points for a local Albury business. 1 - you need to be listening to
growing trends, and make certain you have the capability to actually let people
pay - as an example, if you are yet to get a PayWave or RFID reader for your
ship, then get one. And 2 - you can start taking advantage of the mobile nature
of paying. This means advertising and marketing, coupons and other fantastic
deals that you can send to people on their phones and therefore instantly into
their wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are finding them locally now too, but they are
essentially other ways of getting promos to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it basically provides information or a
discount to people who link or sign up to the Beacon. This means that customers
at your Albury store, or even roaming past the area will be given more
incentive to actually enter the store and make a purchase. It's a creative
promotion tool that will continue to grow in 2016, but I wouldn't be surprised
if technology and development changes this even further throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell employing these aps. It is amazing how individuals can keep reinventing
ways to get their company out there, and the same might be done for your local
business in Albury. Be creative and even look into what other people have done,
especially when it comes to social media - if you see something you like, take
note of it and find a way to integrate a similar idea into you own project.
My closing pieces of parting advice - and
these are things that you can do now, today - would be to sign up to a fresh
Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you
don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your reputation at a local
Albury level, and also boost your authority and possibly even become a resource
for people. This goes to your local SEO efforts which are key in 2016. So you
will perhaps observe that the future actually looks efficient for Local
businesses with patterns and technology pushing for even greater interaction at
a 'community' level. This is great for Albury businesses, so I hope that you
are as thrilled as I am. With that in mind, if you are lo9oking for more SEO
advice, or are wanting to increase your SEO efforts, then contact Internet
Marketing Experts Albury on 1300 595 013 or visit,
www.internetmarketingexpertsAlbury.com.au
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