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Digital SEO Marketing - The Struggle to discover what Google is actually 'not providing' you


Digital SEO Marketing is a difficult and complex area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not often one to fuss about the way that Google changes - generally they are moving to get the SEO 'game' a more trustworthy a value driven sector, but some things are still frustrating. So what am I fussing about here? Well allow me to make an effort and clarify it this way.

Irrespective of how you intend to design your keyword investigation, everything starts with a specific core concept, one that you should develop by scanning your metrics and Google Analytics.

The idea is that from this core idea and keyword, you then develop a seed list of terms, expanding through related terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to cut back the access to the data obtained by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This suggests that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.


There are a variety of good keyword research tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the quickest ways to learn the real metrics for many industry areas. The main worry that is brought up by this is how it influences the small businesses in Albury that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Albury on1300 595 013 or visit, internetmarketingexpertsAlbury.com.au
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