Skip to main content

Digital SEO Marketing Albury - Facebook Ads Lessons to raise your Effect


Digital SEO Marketing Albury is not as simple as setting up a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is vital to Digital SEO Marketing, and because there are a lot of matters about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Albury Business then you will want to set the location to Albury. It just works, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I desire to mention to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Albury will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Albury, or perhaps just people visiting.

So depending on your business, you may intend to be targeting people that are visiting or even on holiday in Albury. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to work for your business.

Lesson # 2-- Image v Text

This is one thing that I really needed to remember when first starting. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that you have a nice image in your ad and your font isn't too large.

Something that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, most of Facebook users are young, and younger clients pretty much only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you try out the quantity of ads you want aimed totally to 'mobile.

Ideally these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing initiatives in Albury.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Albury on 1300 595 0131300 595 013 or visit, .internetmarketingexpertsAlbury.com.au.
Labels:

Comments

Post a Comment

Popular posts from this blog

Online Marketing Albury, Is Your Business Strategy a Lemon?

Online Marketing Albury is complicated, so ask yourself, are you destined fail? That is a single concern that you actually need to ensure that you are really taking into account before you put in way too much in a concept that you may not have the time to see thrive. So for instance, ask yourself precisely what issue are you in fact solving with your Albury business? This is a very easy thing to think about when looking at what kind of online business you may wish to get involved in, or a wonderful focus if you already have a business operating. People will pay money to have their problems handled. Whether it's helping them find the local shoe store or the best solar panel on sale, if you can pay attention to the problem you are solving and do it well, then you are on your way to creating a wonderful online business in Albury. Don't get too worked up if your concept in Albury isn't one-of-a-kind or is currently out in the marketplace. It's not really about th...
Post a Comment
Read more

Internet MarketingAlbury- Your Essential starting resource for your SEO and Marketing Ad campaign

Internet Marketing Albury  is so essential notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to begin then this is a fantastic place to begin Over the previous ten years I have devoted a ludicrous amount of money and time finding out the most ideal way to have my websites producing income. If I had not had this sort of bad experiences I don't think I would ever been forced into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a small company owner in Albury, or if you are just starting out with Internet Marketing. 1.) The biggest point that I want to make clear is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing novelty, but rather I want to try and make you mindfu...
Post a Comment
Read more

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong bedrock of quality content, so is your Albury business truly strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is flooded with small businesses, like yours in Albury, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would really love to have that one post or video go viral and let the Social Media Machine just bring in free publicity - but the truth is it is a game of chance, and the best plan that everyone can stick to is to make regularly quality content for your fans to love, like and share. There are a couple of Big Picture ideas that you will need to bear in mind when it comes to Content: Relevant Content is Key. Facebook is a quick paced and constantly changing environment, as such you ought to make su...
Post a Comment
Read more