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Digital SEO Marketing Albury - Facebook Ads Lessons to raise your Effect


Digital SEO Marketing Albury is not as simple as setting up a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is vital to Digital SEO Marketing, and because there are a lot of matters about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Albury Business then you will want to set the location to Albury. It just works, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I desire to mention to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Albury will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Albury, or perhaps just people visiting.

So depending on your business, you may intend to be targeting people that are visiting or even on holiday in Albury. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to work for your business.

Lesson # 2-- Image v Text

This is one thing that I really needed to remember when first starting. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that you have a nice image in your ad and your font isn't too large.

Something that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, most of Facebook users are young, and younger clients pretty much only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you try out the quantity of ads you want aimed totally to 'mobile.

Ideally these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing initiatives in Albury.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Albury on 1300 595 0131300 595 013 or visit, .internetmarketingexpertsAlbury.com.au.
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