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Mastering the Call to Action

Digital Advertising Albury

Digital Advertising in Albury means nothing if you have no idea the best ways to use your Call to Actions or (CTA's), because a Call to action may be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, so I really want to give you a few tips to make sure that you are doing the best you can to grow your brand and create those all-important leads.


Wording
Really simple, stay clear from common words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might imagine that they both mean the same thing. But you will have to understand that many people online often avoid commitment, therefore subconsciously even there is a habit for most people to think that the term 'buy' is locking them into something, whilst 'shop' is a way for them to learn more relevant information. The issue I am trying to make is that you really must take into account the wording and avoid words that have unexpected effects.

Shape and Colour
It may seem unusual, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of studies into the concept of style and its affect upon a customer's perception, and essentially one idea claims that curves are the most suitable way to go. So, if you wish to try and optimise even further, think about making the button for your call to action curved, rather than a square.

Now, colour, this is a different area that there are a few theories on. Some people would have you think that green is wonderful because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it would make people more relaxed ... Ultimately there really isn't any clear evidence to suggest one option over some other, so just go with what works best for your style. One thing that I will discuss though is that you should be aware of the font size and colour-- If you want your digital advertising to be most effective in the Albury area, it is a great idea to try and make it different from the rest of your content, but don't go too ridiculous.

Location

Where your call to action is set is quite essential to digital advertising results.

All that I mean by this is see to it that you don't have it tucked away behind-the-scenes somewhere, or that you have way too much text that is complicating the Call to action.

Eventually it all comes down to figuring out the combination that works for you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the elements together just think practical and think about your customer.

Boosting your Online Sales with good CTA's.

If you intend to improve your digital marketing strategy in Albury or just want find out more about CTA's then don't hesitate to call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAlbury.com.au


This piece is written with a number of tips in mind, and it comes from a fair bit of trial and error, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
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Location: Albury NSW 2640, Australia

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