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Showing posts from July, 2016

Digital SEO Marketing - The Struggle to discover what Google is actually 'not providing' you

Digital SEO Marketing is a difficult and complex area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not often one to fuss about the way that Google changes - generally they are moving to get the SEO 'game' a more trustworthy a value driven sector, but some things are still frustrating. So what am I fussing about here? Well allow me to make an effort and clarify it this way. Irrespective of how you intend to design your keyword investigation, everything starts with a specific core concept, one that you should develop by scanning your metrics and Google Analytics. The idea is that from this core idea and keyword, you then develop a seed list of terms, expanding through related terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider. At one point, Google was content t